Abu Dhabi, UAE — AI Content Strategist
I make content that travels. I build AI-powered content systems and short-form video that earn attention at scale — 1.5M+ organic views on a single campaign, production costs cut, quality kept premium.
About
I've spent 12+ years turning attention into growth — first as the founder of a digital marketing and events agency in Indonesia, now as a freelance AI content strategist and digital growth consultant in the UAE.
My edge is the pipeline: research → scripting → AI avatars & voice → editing → publishing. End-to-end generative workflows that cut production time and cost while keeping output premium — for F&B, real estate, technology, and finance brands.
I also make complex things simple: educational content on AI, business, finance, and the UAE economy built for mass audiences, in English and Indonesian.
What I do
Positioning, content pillars, and AI-powered strategies for businesses and personal brands — built around what your audience actually watches.
→High-performing Reels, TikToks, and Shorts — scripted, produced, and optimized to travel. The kind that generated 1.5M+ organic views for Talabat.
→End-to-end generative pipelines — research, scripting, AI avatars, voice, editing, publishing — that slash production cost without slashing quality.
→Digital growth and brand positioning for startups, entrepreneurs, and real estate professionals across the UAE.
→Past work
A selection of short-form video produced for clients and communities across the UAE. Tap any tile to play.
Toolkit & industries